The Weeknd Merch
The Weeknd Merch - Net worth
According to Celebrity Net Worth, The Weeknd has a net worth of $300 million.
The Canadian singer is one of the Top-dollar artists in the world. He can make $90 million a year.
However, The Weeknd collaborated with several companies. He’s a brand ambassador for Puma.
He sells fashion branded merchandise and collaborated with designers like Alexander Wang.
The Weeknd also owns shares in esports company OverActive Media Group.
Business ventures
In November 2015, to further promote his album Beauty Behind the Madness during the “King of the Fall Madness 2015” Tour, The Weeknd collaborated with PAX Labs to release a limited edition version of the PAX 2 vaporizer. PAX was also an official sponsor for the “Madness” tour, which included presenting special backstage VIP activations. The limited edition vaporizer featured The Weeknd’s “xo” brand on the front, and plays “The Hills” when turned on. The original PAX 2 was priced $279.99, while the “Madness” Tour Limited Edition cost $324.99.
PAX Labs chief marketing officer Richard Mumby stated “Music and fashion have always been a natural fit for Pax…This was the perfect opportunity to bring together The Weeknd’s style with our technology.”
In 2016, The Weeknd announced a partnership with Puma, signing on to the company as the new Global Brand ambassador, and will represent the “Run the Streets” campaign. Puma released an official statement saying “His laidback, streetwise style and swagger make him the right fit to headline PUMA’s latest Sportstyle campaign, ‘Run The Streets’ which launches in November”.
The Weeknd will also star in H&M’s Spring 2017 campaign, which would feature new collaborative pieces developed with the Weeknd’s XO brand. The menswear collection will be called “Spring Icons Selected by The Weeknd” and will be available on 2 March 2017.